Tifli

Experience Design:Dina Tawil

Studio:IBM iX

Tifli oversees a woman's journey from the first few months of pregnancy by demonstrating the size of the fetus by relating it to fruits

The journey starts with the woman identifying which track she's on

Using fruits as a milestone for the babies growth made it much easier for soon-to-be-mothers to visualize the growth of the fetus while still in the womb

Monthly milestones of the baby's growth from newborn to 12 months old!

Exploring how to illustrate baby teeth and growing hair, without having the baby look bald