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du
du is a telecommunication company in the UAE offering fixed line, mobile telephony, internet and digital television services. Our mission was to bring these services to the potential customer in a friendly and user-centric way, in order to build trust and increase mobile app adoption. We co-created end to end user journeys along with du sponsored users, leading to a full re-imagination of the customer-telco relationship.
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Our aim was to re-define the relationship between du and the customer through digital touch points using a human-centered design approach, channeling their user friendly brand and language
du's onboarding experience is simple, user friendly and charming
Trust and transparency were our core principles when designing the app; the user should feel in control when checking their balance, topping up or transferring credit
Our mission was to enable the user to easily check their balance, top up their credit and pay their bills in an intuitive, user-friendly, yet playful manner
Contact
hi@dinatawil.com
